Fragrance
We guide the creation of a fragrance, from the first brief to the final choice.
- Fragrance brief
- Olfactive direction
- Evaluation of trials
Fragrance & luxury brand strategy · Paris
Invisible value, made unmistakable.
DIBA LAB is a Paris consulting studio. We help fragrance, beauty and luxury brands develop their fragrance, define their brand and design the experience their customers live.
- Studio
- Avenue de Suffren, Paris 15e
- Work
- Fragrance · Brand · Experience
- Languages
- English · Français
What we do
Three areas of work, often combined in one project.
Brand
We define what the brand stands for and how it speaks, so every product tells the same story.
- Positioning
- Brand story & voice
- Launch strategy
Experience
We design how customers discover the brand, in a boutique, at an event or on a screen.
- Signature scents for spaces
- UX/UI design
- Customer journey
How a fragrance unfolds
A fragrance is not one smell. It changes for hours.
Perfumers describe a fragrance in three layers. Your customer meets the top notes in the shop and lives with the base notes all day. We evaluate every stage, on blotter and on skin, before anything is approved.
The first minutes
The first impression, often fresh and bright. It is what a customer smells on the blotter in store.
Typical materialsCitrus, aromatic herbs, light fruits
From about 20 minutes to a few hours
The character of the fragrance. Once the top notes fade, the heart decides if the fragrance is loved.
Typical materialsFlowers, spices, green notes
Several hours, sometimes until the next day
What stays on the skin and on clothes. The base gives the fragrance its depth and its trail.
Typical materialsWoods, resins, musks, vanilla
Process
From brief to launch.
Discovery
A first conversation about your brand, your customers, your market, the budget and the timeline.
Brief
We write the creative and olfactive brief: the story, the olfactive family, references, target customer and price position.
Development
Perfumers submit trials. We evaluate each one on blotter and on skin, over time, and write precise feedback for every round of modifications.
Validation
We choose the final fragrance with you and check it fits the product, the name, the packaging and the price.
Launch
We prepare how customers will discover it: the story, the retail experience, the website and the launch event.
Clients
Brands where scent and experience matter.
Fragrance houses
Niche and established brands creating, extending or repositioning a line.
Beauty & lifestyle
Brands adding a fragrance or building an olfactive identity.
Hospitality
Hotels, restaurants and private clubs creating a signature scent.
Retail & events
Boutiques, pop-ups and launches where the space tells the story.
Our network
The right experts for each project.
DIBA LAB leads each project and brings in trusted specialists, chosen for what the project needs.
Fragrance houses
Perfumers and composition houses who create the formulas we brief and evaluate.
Bottle designers
Designers for the flacon, the cap and the packaging.
UX/UI designers
Digital designers for websites and online customer journeys.
Beauty industry experts
Experienced professionals from the beauty industry.
The founder
Samira Amani
Founder & Fragrance Developer
Samira Amani is a fragrance developer. She holds a doctorate focused on the luxury industry, a master’s degree from ISIPCA and an MBA in Fragrance and Cosmetics in Padova, Italy. She has worked in the fragrance industry for more than a decade, in both the European and Dubai markets.
Journal
Notes on fragrance, brands and experience.
How to write a fragrance brief
The brief is the document every trial will be judged against. Six questions make it clear enough for any perfumer to start in the right direction.
Read the articleSelling fragrance online. Designing for a sense the screen cannot carry
Online, the page has to do the work of the counter, the blotter and the sales advisor. Six principles for fragrance and luxury websites.
Read the articleTop, heart and base notes. What your customer smells, and when
A fragrance chosen on a blotter is chosen on its first minutes. Your customer wears the whole pyramid, for hours.
Read the articleThe studio
A private studio on Avenue de Suffren.
Consultations, evaluation sessions, brand presentations and small workshops take place at our Paris studio, near the Champ-de-Mars. Visits are by appointment.
75015 ParisBy appointment only
Let’s talk about your project.
Tell us where your brand is today and what you would like to create. We reply within one to two business days.
Or write to contact@dibalabparis.com