DIBA LAB Journalhttps://www.dibalabparis.com/journal/Articles on fragrance, luxury brands and customer experience, and news from the studio.en How to write a fragrance briefhttps://www.dibalabparis.com/journal/how-to-write-a-fragrance-briefhttps://www.dibalabparis.com/journal/how-to-write-a-fragrance-briefThu, 01 Oct 2026 08:00:00 GMTThe brief is the document every trial will be judged against. Six questions make it clear enough for any perfumer to start in the right direction. Selling fragrance online. Designing for a sense the screen cannot carryhttps://www.dibalabparis.com/journal/selling-fragrance-onlinehttps://www.dibalabparis.com/journal/selling-fragrance-onlineThu, 01 Oct 2026 08:00:00 GMTOnline, the page has to do the work of the counter, the blotter and the sales advisor. Six principles for fragrance and luxury websites. Top, heart and base notes. What your customer smells, and whenhttps://www.dibalabparis.com/journal/top-heart-and-base-noteshttps://www.dibalabparis.com/journal/top-heart-and-base-notesThu, 01 Oct 2026 08:00:00 GMTA fragrance chosen on a blotter is chosen on its first minutes. Your customer wears the whole pyramid, for hours.